Black Friday has become a global symbol of overconsumption — the more we buy, the faster we replace, and the more we waste.
This year, BASE CAMP® is taking a different path. Instead of pushing more products into the world, we are focusing on extending the lifespan of each item, reducing unnecessary waste, and creating meaningful environmental impact.

We believe that real change begins with responsible choices.

When We Throw Away a Mask, It Doesn’t Simply Disappear

A discarded mask may appear insignificant, but its environmental footprint is anything but small.

Most disposable masks are made of polypropylene, a type of plastic that can take up to 450 years to break down. During the pandemic, global mask consumption surged, leading to a dramatic increase in pollution. According to a United Nations report, disposable masks contributed approximately 4,680 to 6,240 tons of environmental waste in 2020 alone.

The issue is not only the volume of waste but the habit behind it. If every person in the United Kingdom used one disposable mask per day, the country would generate up to 66,000 tons of plastic waste every year.

People do not create this waste intentionally — they simply need protection. But somewhere along the way, protection for humans became pollution for the planet.

It does not have to be this way.

A Better Alternative: Replace the Filter, Not the Mask

Life-cycle research shows that reusable masks with replaceable filters can reduce environmental impact by up to 80 percent. This is the foundation of the BASE CAMP® system.

Instead of discarding an entire mask, customers keep the mask body and replace only the filter. This design provides three key benefits:

Reduced Waste

Significantly fewer full masks end up in landfills.

Extended Product Life

Replacing the filter extends the effective lifespan of the mask.

Meaningful Environmental Participation

Customers are not simply buying another mask — they are consciously choosing to use fewer materials and lower their personal environmental impact.

These changes, multiplied across thousands of users, create tangible results.

Data Supporting Our Impact

While numbers vary depending on usage patterns, the research is clear:
Switching from disposable masks to a reusable system with replaceable filters can reduce plastic waste by up to 80 percent.

This principle guides our approach to sustainability. We want to help customers protect themselves without contributing to long-term environmental damage.

Our Black Friday Commitment: Extending Lifespan and Restoring Nature

During this year’s Black Friday event, BASE CAMP® is strengthening its commitment to sustainability with two key actions:

2 Percent of Every Order Donated to Ecologi

During the event period, 2 percent of every order will be donated to Ecologi to support global tree-planting and climate restoration projects. Every purchase directly contributes to rebuilding natural ecosystems.

Free Filter Kit With Every Purchase

To help customers extend the life of their masks even further, every order placed during Black Friday will receive a complimentary filter kit.
This initiative encourages long-term use and reduces the number of full masks discarded over time, potentially preventing hundreds or thousands of disposable masks from entering the waste stream.

Together, these efforts support a shift toward long-lasting products rather than single-use habits.

Looking Ahead: Sustainability as a Shared Responsibility

Our Green Friday initiative is more than a campaign — it is a commitment to rethink consumption, prioritize durability, and reduce waste at its source.

Thank you for choosing products designed to last longer, generate less waste, and contribute to environmental restoration. Small decisions, repeated across many people, create meaningful change.